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How much ARR is trapped in your stalled pilots?

Move the sliders to your real numbers. The calculator shows the ARR sitting in pilot purgatory, how much of it is still recoverable, and what one more month of waiting actually costs you — in dollars, not vibes.

95% of organisations saw no measurable P&L return from GenAI — MIT NANDA 42% of companies abandoned most AI initiatives in 2025 — S&P Global 4 of 33 AI POCs reached production — IDC

Your numbers

Defaults are the worked example from real infra-founder conversations: 4 pilots × $120k ACV, 5 months stalled. Change them — arguing with the assumptions is the point.

Enterprise pilots that are technically alive — meetings still happen — but have no signed contract and no go-live date.

pilots
11020

What one of these pilots becomes per year if it converts to production.

$/yr
$10k$250k$500k

From “great demo, let’s do a pilot” to today — with no production decision in between.

mo
0612

Per pilot, per month: founder + engineer time on calls and one-off requests, plus idle GPU / cloud / sandbox spend. Be honest — most founders undercount this by half.

$/mo
$0$10k$20k

Which trap is it?

Three yes/no answers. Stalled pilots almost always die in one of three places — this tells you which one is yours.

Has the economic buyer — CFO, VP Eng, budget owner — seen your value in dollars?

A TCO, an idle-GPU-recovered number, a payback period. Not a latency graph, not a benchmark chart.

Are you building features only this pilot customer asked for?

A custom connector, a one-off deployment shape, a special report — work that ships before anything is signed.

Is there a written plan with dates, owners, and a decision date?

A mutual action plan both sides signed off on: security review by X, procurement by Y, go / no-go on Z. Not “we’ll check in next week.”

Answer the three questions

Your diagnosis appears here as you answer — which trap is costing you the most, and the first move against it.

    ◆ Trapped ARR right now
    $480,000

    4 pilots × $120k ACV — signed value if every stalled pilot converted today.

    In purgatory. At 5 months, most of this is still winnable — but the close probability has already more than halved since the demo.
    Close probability now
    21%
    Down from ~50% when the pilot was fresh.
    Still recoverable (expected)
    $103,000
    Trapped ARR × current close probability.
    Cost of one more month
    $30,200
    $14,000 keeping pilots alive + $16,200 in expected ARR decayed.
    Already burned in purgatory
    $209,000
    $70,000 in support cost + $139,000 of expected value decayed since the demos.
    If you wait 3 more months
    $78,400
    $41,000 in expected ARR decayed + $42,000 keeping pilots alive — recoverable drops to $61,600.
    Revenue delayed, per month
    $40,000
    Trapped ARR ÷ 12. Every stalled month pushes this start date out.

    Close probability decays while you wait

    Model: 50% × e−0.17 × months — a fresh pilot is a coin flip; by month 9 it’s roughly 1 in 9. Adjust it in the methodology below if you think that’s too kind or too cruel.

    50% 25% 0% 0 mo 6 mo 12 mo
    Get the free 20-min Pilot-to-Production Diagnostic → Copied — paste it anywhere.

    The diagnostic maps where your pilots die between champion and CFO and gives you the 3 steps for your next call. The plan is yours either way. 4 diagnostic slots / week · 2 sprint spots / month.

    TRAP 01

    The Benchmark Blindspot

    Your champion loves the latency graph. The CFO has never seen a dollar of it. Pilots stall when the technical win never gets translated into idle GPU recovered, cost avoided, or payback period — the only language the person who signs actually speaks.

    “Great demo — keep us in mind for next quarter.”

    TRAP 02

    The Custom Feature Trap

    One pilot customer asks for a custom connector or a one-off deployment shape, and your roadmap bends around an unsigned deal. You burn your scarcest resource — engineering weeks — on work that makes the pilot harder to close and the product harder to sell to everyone else.

    “We’d sign if you just added…”

    TRAP 03

    No Mutual Action Plan

    An open-ended trial with no dates is a slow no. Without a written plan — security review, procurement, decision date, named owners on both sides — the pilot competes forever against every other priority inside the customer, and loses quietly.

    “Let’s check in again in a few weeks.”

    How this is calculated — assumptions you can argue with

    The model

    • Trapped ARR = pilots × ACV. The headline number. No probability tricks.
    • Close probability = 50% × e^(−0.17 × months stalled). A fresh enterprise pilot converts about half the time in this model; every month without a decision multiplies the odds by ~0.84.
    • Still recoverable (expected) = trapped ARR × close probability now. Expected value, not a promise about any single deal.
    • Cost of one more month = (pilots × monthly cost per pilot) + the expected ARR that decays between this month and next.
    • Already burned = support cost paid so far + expected value lost since the pilot was fresh (probability then vs. now).

    What it leaves out (on purpose)

    • Founder attention and morale — real, but not honestly quantifiable here.
    • Reference value: one production logo often unlocks the next three deals. Losing the pilot can cost more than its ACV.
    • Fundraising drag: stalled pilots show up in diligence as pipeline quality questions.

    Why decay at all?

    Champions change jobs, budgets get reallocated, and “next quarter” compounds. The industry data points the same way: S&P Global found 42% of companies abandoned most of their AI initiatives in 2025 (up from 17% in 2024) and IDC found only about 4 of every 33 AI POCs reached production. If your decay rate should be gentler — or harsher — the formula above is the whole argument. Change the exponent and the verdict changes with it.

    Your pilots don’t need more time. They need a decision path.

    The free 20-minute Pilot-to-Production Diagnostic maps exactly where each of your pilots dies — champion, security, procurement, or CFO — and hands you the 3 steps to take on your next call. It’s the front door to the 30-Day Enterprise Commercialization Sprint: Technical Translation Audit, CFO-Ready Asset Suite, Packaging & Pricing, and a Mutual Action Plan with dates.

    Book the free diagnostic →
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